Mobile technology has managed to
keep people connected since many years now right from the pagers to the recent smart
phones. Nowadays, companies are forced to get out from the desktop perspective
and the cloud to get a place in a more personal space of the customer through
the mobile. Most marketers today have envisioned the place of the mobile to be
at the top of their marketing initiatives. People who are working and also
tech-savvy have started spending most of their time on their smart phones.
The rise of the mobile apps has
increased profitability for companies who have managed to create incredibly
important and entertaining apps. According to a survey, the consumption of
mobile apps has already crossed internet surfing consumption. As per the US
statistics, more than 80 million unidentified usage sessions are recorded every
day across all mobile platforms.
Additionally, according to the
data related to behavioral patterns for mobile usage, Android and iOS users are
the highest. The data also included some interesting aspects too:
Most people have been using apps
especially during late afternoon and the early evening hours. Ads are mostly
clicked during morning hours according to the study.
The most popular time for users
for spending time on mobiles are on weekends wherein 40% of time is devoted to
using and downloading mobile apps
iPhone and Android mobiles are
mostly popular and have the highest market share in the U.S., U.K. and Japan
Mobile app usage has been
projected to grow by 91% compared to figures of last year. Most native browsers
have brought in new enhancements. The new iOS 5 has outperformed Windows Phone
Mango easily and the previews have been solid throughout.
Developers have managed to
change their attitude adequately in the changing scenario for mobile
development. Developers who excel in app development have progressed leaps and
bounds due to their competency and have achieved mastery on more than one
mobile platform. Most offshore development companies which used to focus on
software development have migrated to mobile
app development due to the lucrative prospects. Additionally, most mobile
apps center on famous software solutions and mobile websites even promote
important mail and web services which are popular all over the globe.
Solution providers have always
felt the need for tools and technologies which can help them to roll out
applications of similar nature simultaneously on diverse platforms. There are
far too many mobile app platforms but only some of them rule the roost. Most Smartphone
buyers are unaware of the pros and cons of each mobile platform and hence only
the most popular win the market. iOS and Android are at the top of the ladder
while the erstwhile leader Symbian and the corporate-chosen Blackberry follow
suit.
Most development companies and
app developers have even resorted to Appcelerator for creating mobile apps
which can suit different platforms. The Appcelerator Titanium has been useful
for developers who need a common platform for the app development process and meets
the ideal standards for all platforms.
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