Your website tells your business story on your behalf. Thus, it goes without saying that every business needs to have an impressive, professional-looking website to make the right first impression. Your website design and content can determine the kind of traffic it experiences and how valuable that traffic turns out to be for your business. The home page is the page your visitors will see first. Therefore, it demands special attention. Here are some of the most important things to include on the homepage to make sure it serves its purpose right.
Contact information - It is the most important detail to link you to your customers. Include your physical address, email address or phone number on the home page. This way anybody can reach you in the most convenient way for whatever reason.
Search Box - It will save your visitors time trying to locate the exact thing they are looking for on the website. It makes scanning the website smooth and pleasant.
Tagline - The tagline summarizes what the company does or what the website is all about. A good tagline will give first time visitors an easier time knowing they are on the right site. The sentence should make your customers feel they will gain value from visiting the site.
Logo - The company logo is what sets your brand apart. It should always be included on the home page and should be as clear as possible to make remembering your brand easy for your customers.
Blog Posts - Modern websites come complete with blog posts related to the products or services they have to offer. Include the posts on the home page to keep the interest going and to engage attention.
Background - Designing your website is all about making it appealing and attractive. The background should be carefully selected without making the site look over decorated. It will keep your home page content attractive to the visitors when you choose meaningful graphics.
Call to Action - It is not important to simply tell your visitors what you are about. Stir the right reactions with your content by including a call to action at the end. It ensures your customers know exactly what they need to do after they read what you have to offer them.
Newsletters - There is nothing more rewarding for customers than keeping them in the know about the latest as far as the business is concerned. This is what the newsletter will do for you in keeping the visitors up to date with campaigns and even sales and other offers you might have.
Social Media Links - Social media links provide one more method to keep in touch with your business and know what's happening. You can use icons that are most recognizable and use different tools to keep social media sharing easy.
Clear Navigation - It is what will determine the user experience your visitors have. Make your page navigation clear and easy to use to give all your visitors a pleasant experience.
Your home page can determine how successful your website turns out to be. Include all the right features and be impressed by the traffic you get and conversions you make.
Source : http://ezinearticles.com
Source : http://ezinearticles.com
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