Get a Competitive Advantage Through a Responsive Design for You Website

By link - Tuesday 8 December 2015 2 Comments
The days when internet could be accessed only through a computer are long behind us. In the present times, internet can be accessed through a number of devices like smart phones, tablets, iPad, and laptops, etc. These devices have made it very easy to browse through the internet no matter wherever you are. Due to the increasing use of such devices with varied screen sizes, the digital marketing practice of responsive website designing has gained prominence.

Meaning and advantages of this practice
If one visits the same website using two devices having different screen sizes, you can notice that there is a difference in the way it is presented on the screens. Usually a website is easier to navigate on a computer than on any hand held devices. This is where such a responsive design has its application, this technique aims at providing a company's website with optimum navigation and interaction, and so a user can easily scroll and navigate through their website no matter what the screen size of the device used. In other words this is a method of web page designing that can help a company's website be as easily navigable on any screen size, as it is on a computer screen.

This design is different from a mobile website. This is because a mobile website is a completely new webpage designed to be viewed on mobile devices, so it carries the "m" prefix, but a responsive webpage means that it is the same website as on a computer but which has been redesigned to adjust according to the screen size and orientation of smaller devices.

In contrast to mobile websites, some advantages of a responsive design are
• It is a design which is recommended by top online search engines - As well all know that Google is one of the most widely used searched engine and thus is the most prominent platform for SEO techniques. Even Google recommends that the best configuration for a good SEO response is that of a responsive design.

• No need for multiple websites- Since this practice is for a single website which is redesigned, thus there is no need for companies to manage multiple URLs. This saves money for the company as different URLs cost more to maintain. Even for SEO campaigns you can just apply techniques to a single website rather than designing two separate SEO campaigns for different URLs.
• Enhances user experience - A mobile website usually presents a more compact version of a webpage, but with the help of a responsive webpage the user gets the complete content of a company's website no matter whatever the screen size of the device used for browsing.
So a responsive website is a better option that mobile websites. But for this type of design techniques to be beneficial, it should be handled by a capable digital marketing company

Reliable and efficient services for website design
There are many companies that provide services for designing a website, but it is the work of a business owner to research and hire a company that offers high quality and reliable services. A good responsive website design company should not only be well-versed in designing but should have a competent team of skilled professionals. So, to reap the benefits of such a design for your website and stay ahead of competition, contact a renowned digital marketing company today.

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Article Source: http://EzineArticles.com/9220577

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