A company's website tells the world what you are all about. It may
tell the world that your company is lazy and disorganized or it can tell
the world that you are neat, organized and professional. A website can
be the most effective sales tool for a business. Where do you start and
what do you look for?
Let's get started.
Let's get started.
- Register your domain - Short, simple, easy to spell and memorable are key things to remember when deciding on your URL. (Verio) Domain registration sites like GoDaddy, allow you to key in your desired URL. If it is not available GoDaddy will provide you will similar suggestions. Once you decide on the right domain name for your business, buy it and move on to the next step.
- Build the website - If you cannot build the site yourself, there are countless options of companies that allow you to purchase a website template that you customize. (Verio) Some are costly and others are free but do not offer as many options and technical support. TopTenReviews has a useful list of web design company comparisons.
- Use large, attractive images - Potential clients will decide within seconds if they like your site or not. Beautiful and pleasing images will keep them interested and wanting more. Apple's website is an excellent example.
- Simple Logo - Simple logos are clear and easy to remember. Do not use too many colors or multiple font types. (Webgeekly)
- Simple and easy to read text - The copy on your site should be clear, concise and to the point. You do not want the text to seem cold or too short. Easy to understand and professional are the goals. Check your font to make sure it is easy on the eyes and not too small to read or too large that it seems you are yelling. Remember, simple and clean.
- Color - All colors (font, logo, text and images) should all be easy to read and go well together. Again, Apple's website is an excellent example. It is simple, has easy to read text and a pleasing color palette.
- Search optimization - Optimize your site so that your target market will find you. Create a list of key words that describe your company's products or services. Include as many of those words as possible in your site's text. Words can be repeated and the closer the key words are to the top of your site, the better.
- Review - Thoroughly review your site. Proofread text and make sure all links work, pictures are clear and not blurry. Have others test your site and walk through it to make sure it is easy to use and understand.
- Renew - Once live, use customer feedback as a resource to edit your site as needed to make improvements. Updating and refreshing the look of your site will keep your company looking current and appealing to clients. (Verio)
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