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Why Your Website Is More Important Than Your Business Card

- Sunday, 21 February 2016 1 Comment
At the present time, if you want to survive in the market, then you have to follow all the latest designs and trends. This is because the world is totally digital and modern, and now everything has been done over the internet. And the old way to meet the people and distribute your business card is outdated.
Don't you think so? Nowadays, if you want to introduce your business to someone then you need a stunning and professional website, which helps to make a good impression of your company. And also, give you an opportunity to grow your business worldwide. Following are some reasons which help you to know that a website is more important than your business card.

Better marketing: Your business card is small and contains only limited information and sometimes it may misplace. But your website doesn't face any of these problems because it's not only having your company profile but all the important information which is necessary to attract the customer or advertise your business. So on the off-chance; you want to promote your business than having a website is more important than the business card.

Accelerate business growth: As above, your business card contains less information so it fails to increase the number of customers or you can only able to promote your business to the limited places. But if you have your own website then it will give you an opportunity to promote your business in the globalised market, which in result helps to touch the new heights of the business.

No boundaries: Another reason to go to a website is that it has no boundaries. Your business card can only distribute or limited till your local distributors which sometimes fails to make your position among your competitors. But your website will give this opportunity to you. It has no boundaries and can attract customers from the domestic as well as international market.

Feedback: Your business card will not help you to make a good customer relation, but a website gives you a chance to get instant feedback from your clients. Your customers can easily send their suggestions on your website feedback box, which helps you to know the taste of the customer.
So, what are you thinking for? Your business needs more, deserves more. So don't think much your company website will give you all that you pay for. It not only helps to accelerate your business but also increase your goodwill between your customers and competitors as well.

Digital Poin8 is one of the best website designing Company in Dubai, provides cost effective PHP web development services in Dubai. Call us for quotes.

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5 Dimensions of Designing an SEO Friendly Website

- Thursday, 18 February 2016 No Comments

Should you consider search engine optimization before or after the launch of your website? Website optimization is a crucial part of website designing process. If you entirely focus on the aesthetic aspects and user experience while designing your new website, it could have serious consequences on the digital success of your brand.
Think of it this way, if you're spending thousands of dollars for getting your website beautifully designed by a web design agency, would you like to spend more money and extra time to alter the site design in order to suit your optimization and business needs? Probably that's not a good idea! SEO is an ongoing activity and you must incorporate optimization techniques during the web design process to build a more effective website. Here are five dimensions to keep in mind when designing a SEO friendly website.

#1. Choose discoverable but unique domain name
A good SEO strategy and linguistic design practice start with choosing a domain name for your website that is easy to remember, think about, search for and navigate on the web. Your domain name will affect your search engine ranking. Follow four golden rules while selecting a brand domain name - short, easy to type, unique and keyword-based. It is a good practice to include keyword but not multiple keywords in your domain name. A recent study has revealed that the co-relation between domain name and keyword is fairly high. An exact keyword match in domain name has greater chances of ranking high in search engines. Buy a domain name that helps you create a success story.

#2. User-friendly link structures
What does, in your opinion, makes a website 'crawlable'? A crawlable website has a high number of quality links that can be easily discovered by search engine spiders. Creating search engine-friendly link structures is deemed important while designing a website. If your website lacks proper link structure, search engines will not yield appropriate results, and you don't want this to happen with your website. If you're targeting certain keywords, do make sure your internal links have those keywords in the anchor text and place them at the top in the HTML.

#3. SEO optimized content
Web metrics utilized by search engines give a high value to the quality of content in a website. The content present throughout your website is always under the radar of search engines. A website cannot be deployed with blank web pages. Your website must have quality content before it is made live on the Internet. Make sure the content you provide to the designer for placing on the website is visible and indexable to the search crawlers. Prepare text based on important keywords (but don't do keyword stuffing) before uploading on the website. The image or video description, page titles and meta descriptions should be optimized to make it easier for your website to rank well in search results.

#4. Responsive web design
Well, who doesn't know about responsive web design - a term that exploded in the digital forefront in the early 2012. In simple terms, responsive web design (RWD) means your webpages will reformat themselves depending on different screen sizes they are being displayed on. Ask your web design agency to develop a responsive website for your business if you want to succeed in SERPs. But what's the SEO benefit of responsive web design? From an SEO perspective, a responsive design is a better option because it becomes easier for Google or other search engines to crawl and index website content. Responsive websites have lower bounce rate as compared to those websites that are not responsive. With RWD you only need to focus your SEO on one single site.

#5. Integrate social media into website
A great SEO friendly website must include social media as it directly affects your SEO efforts. Search engines are much interested in the social recognition of your business. Integration of social channels into your website improves search ranking and conveys that your website is credible. When social media is integrated properly into your website, the SEO-social media synergism can drive more traffic to your website and capture more leads.

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3 Things to Consider While Redesigning a Website

- Wednesday, 17 February 2016 No Comments
Designing a new website is one thing, but redesigning an existing one, is an entirely different story altogether. The purpose of revamping an interface may range from enhancing the visual appeal to addressing the flaws & shortcomings of the existing website. It is important that both the developer and the client strategize the task carefully. Further, it is also essential to probe and find answers to the questions regarding the need & the possible outcomes of the revamped interface. Given below are three important considerations for achieving success in this aspect:

1. Strategy and Planning
Firstly, it is imperative to list down the specific expectations from the revamped site. Then, accordingly, a plan needs to be prepared, to ensure that the final output would meet these expectations. Some of the common goals of a revamp may include, reducing the bounce rate, improving conversion rates, providing more information, making the interface visually more attractive, and improving usability & SEO optimization.

2. Reviewing the Current Site
Redesigning does not always mean stripping down the entire website and starting totally afresh. There may be things on the current portal that do not require changing. Making a list of what can stay and what necessarily needs to be removed or altered may prove to be helpful in the procedure. It is also necessary to ask a few questions and make evaluations. For instance, does the look and feel of the website need to be completely new? If it's not absolutely necessary, it is advisable to keep the design somewhat similar to the old one, because the branding of the company can take a major hit with a completely new design. Also, repeat visitors can be affected adversely. Some other areas of evaluation include style, structure, traffic sources, layout, comparison with competitor websites, and more.

3. SEO Analysis
Probably the greatest area of concern while redesigning a website is its SEO performance. It can safely be said that search engines are the primary source of visitors for almost all websites. A major worry, while revamping, is to ensure that the SEO ranking is not affected negatively. A number of on-page and off-page factors are responsible for SEO rankings. For on-page factors, one needs to follow a simple parameter. If the site is doing good, keeping its current structure and coding will be wise. If it isn't doing well, then shaking things up a bit is necessary. Off-page factors such as the URL structure need to be evaluated carefully and should be kept unchanged, if it's not absolutely required. One needs to bear in mind that the URL should be SEO-friendly.

Surely, a total website redesigning can be overwhelming, to say the least. However, with a proper plan and strategy, it can definitely produce astonishing results for the organization. It is always advisable to hire a proficient web designing company, having an extensive experience and rich technical knowledge in this domain.

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Simple Steps For Creating a Professional Website For Your New Business

- Monday, 21 December 2015 No Comments
A company's website tells the world what you are all about. It may tell the world that your company is lazy and disorganized or it can tell the world that you are neat, organized and professional. A website can be the most effective sales tool for a business. Where do you start and what do you look for?

Let's get started.
  • Register your domain - Short, simple, easy to spell and memorable are key things to remember when deciding on your URL. (Verio) Domain registration sites like GoDaddy, allow you to key in your desired URL. If it is not available GoDaddy will provide you will similar suggestions. Once you decide on the right domain name for your business, buy it and move on to the next step.
  • Build the website - If you cannot build the site yourself, there are countless options of companies that allow you to purchase a website template that you customize. (Verio) Some are costly and others are free but do not offer as many options and technical support. TopTenReviews has a useful list of web design company comparisons.
Decide wisely when it comes to the design. Here are some tips and tricks from the pros.
  • Use large, attractive images - Potential clients will decide within seconds if they like your site or not. Beautiful and pleasing images will keep them interested and wanting more. Apple's website is an excellent example.
  • Simple Logo - Simple logos are clear and easy to remember. Do not use too many colors or multiple font types. (Webgeekly)
  • Simple and easy to read text - The copy on your site should be clear, concise and to the point. You do not want the text to seem cold or too short. Easy to understand and professional are the goals. Check your font to make sure it is easy on the eyes and not too small to read or too large that it seems you are yelling. Remember, simple and clean.
  • Color - All colors (font, logo, text and images) should all be easy to read and go well together. Again, Apple's website is an excellent example. It is simple, has easy to read text and a pleasing color palette.
Final Steps
  • Search optimization - Optimize your site so that your target market will find you. Create a list of key words that describe your company's products or services. Include as many of those words as possible in your site's text. Words can be repeated and the closer the key words are to the top of your site, the better.
  • Review - Thoroughly review your site. Proofread text and make sure all links work, pictures are clear and not blurry. Have others test your site and walk through it to make sure it is easy to use and understand.
  • Renew - Once live, use customer feedback as a resource to edit your site as needed to make improvements. Updating and refreshing the look of your site will keep your company looking current and appealing to clients. (Verio)
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3 Web Designing Software Facts That Will Keep You Awake

- Thursday, 17 December 2015 No Comments
When you consider creating a website for your business then one potential solution is to go down to Staples - or your local office supply store - and purchasing some web designing software. It is natural to consider this as an option. But, before you go out and buy a software package, consider these 3 web designing software facts that will keep you awake.

Does It Really Provide Value?

As a business owner, your time is very precious. There are so many daily demands to keeping your company running and making sure that your customer's are happy. The more time you spend on business development then the more money you make. This means that any activity that takes you away from developing new business simply costs you money.
This needs to be considered when considering purchasing software over hiring a web design company. Ask yourself these questions:
• How much time do you have to devote to using the software?
• How much time will it take to design a site?
• How much will that time cost you in new business?

It is easy to see how that low cost software's value diminishes in light of how long you will need to design a site with it. Like any business decision, it is not just about the initial cost but also the value that the purchase provides.

What Will The End Product Be?

Many web designing software packages are configured off of set templates. This is how someone without any web design experience is able to pick them up and create a website. The potential problem here is how many other people are using the same templates. If the software sells millions of copies then the chance that your site will look like someone else's is pretty high. You won't have a finished website that stands out from the crowd.

Is It Configured for Proper Search Engine Optimization?

Web designing is so much more than simply putting up an eye catching site. You also need a site that is properly configured for proper Search Engine Optimization (SEO). This is the ability of your site to not only get a customer's attention but attention from the search engines such as Google, Bing, and Yahoo.

Google is constantly updating their algorithm to provide visitors with the most relevant search results. This goes far beyond the keywords that are used in your site. That is a start but also Google looks at how quickly your site loads, how much traffic you receive, how long they stay on your site, and how many pages that they view during their visit. If the web designing software isn't configured to consider SEO techniques then you won't see the maximum search engine rankings possible.

A custom web design is always better than a pre-defined template created from software. Find out how one of the best Dubai web design companies can create a custom solution for your business today.

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The Top 8 Web Design Mistakes

- Wednesday, 16 December 2015 No Comments
This article could presumably be known as the top most destructive errors in site outline - there are such a large number of goofs site developers make- - yet how about we limit the center to the most lamentable 8. Maintain a strategic distance from these blunders, and your site will be far superior than a great part of the opposition.

1. Incapacitating the back catch. Underhandedness site creators long prior made sense of how to crush a program's spirit catch so that when a client pushes it, one of a few undesired things happen: There's a quick divert to an undesirable area, the program stays put on the grounds that the "back" catch has been deactivated, or another window appears and overwhelms the screen. Our recommendation: Never do it. All that is refined is that viewers get irritated and don't come back to your site.

2. Opening new windows. Quite a long time ago, utilizing various new edges to show content as a client navigated a webpage was cool- - another thing in web plan. Presently it just pesters viewers on the grounds that it ties up framework assets, moderates PC reaction and for the most part confounds a guest's experience. Without a doubt, it's anything but difficult to utilize this device. In any case, don't. With tabbed scanning basic in programs like Firefox, clients who wish to open connections in new tabs can do as such on the off chance that they wish.

3. Neglecting to put a telephone number and deliver in a few simple to-discover areas. In case you're offering, you have to offer viewers numerous approaches to get in touch with you. The most astute course is to set up a "Get in touch with Us" connect that prompts complete information - street number, telephone and email address. That connection ought to be on every last page of your site. Regardless of the fact that no one ever calls, the very vicinity of this data includes true authenticity and straightforwardness to your site and solaces a few viewers.

4. Broken connections. Terrible connections - hyperlinks that do nothing when clicked or prompt "404" blunder pages- - are the worst thing about any web surfer. Test your site- - and do it week after week - to guarantee that all connections fill in as guaranteed. Incorporate a "Contact the Webmaster" join in your website's footer so clients can rapidly fill you in regarding whether they locate a broken connection or other oversight on your webpage - and fix those mistakes quickly.

5. Moderate server times. Moderate burden times are unpardonable with expert destinations - it's a welcome to the guest to click away. What's moderate? A late study by Akamai Technologies, appointed through Jupiter Research, demonstrated that online customers, by and large, will sit tight just four seconds for a website to stack before clicking without end. On the off chance that your site is stacking altogether slower than this, put it on an eating routine - pictures may be too huge or unique additional items, similar to a Flash presentation, may be backing things off.

6. Obsolete data. Once more, there's no reason, however it's stunning what number of locales incorporate old, dated substance. Try to keep your site new and upgraded day by day for best results. You can't manage the cost of the loss of believability that can originate from having dated substance. Likewise, ensure your substance is exact, and in the event that you ought to locate a solitary mistake, fix it quickly.

7. Poor route. The web guarantees speed. In the event that surfers can't make sense of where to go next rapidly and arrive effectively, they'll basically surf on to the following site - your competitor's! It's exceptionally disappointing to be compelled to backtrack a few pages to get to different ranges of a site. It's additionally an exercise in futility. There ought to be a route bar on each page that aides guests to different regions of the site. Position the bar along the highest point of the page or along the left side so it will dependably be noticeable paying little respect to screen determination. Add a simple to-discover site map in your fundamental route bar and/or footer to furnish guests with an initially perspective of each page on your site.

8. An excess of text style styles and hues. Pages should present a bound together, reliable look, yet learner site developers - hypnotized by having several text styles readily available, in addition to many hues - as often as possible transform their pages into a gaudy mess. Utilize a few text styles and hues per page, most extreme. The thought is to console viewers of your strength and solidness, not to persuade them you're fiercely masterful. Likewise recollect to verify your textual style and hues look great on every single conceivable gadget from desktops to tablets to iPhones, and so forth.

Web Design Dubai

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