PPC is perhaps one of the best ways to gain traffic,
especially if your website does not have a very good search engine ranking.
However, the price you have to pay for PPC traffic can be very expensive,
sometimes to the tune of $30 per click or more. Reducing the cost of PPC
traffic is incredibly important, especially if your profit margin isn’t too
big. If you are tired of paying a huge amount of money for clicks, then this
article will help you out.
Low Cost Keywords
Do your best to look for low cost keywords. This may be
impossible for some niches, because they have very high PPC costs. For example,
“car insurance in NJ” is about $40 per click, and most insurance ads are around
$30 to $50.
However, if you look in the Adwords Keyword Tool, you can
see the common costs per click, which will help you discover low cost keywords.
When finding the price of a keyword, make sure you are not spending more than
your profit. If you just make $1 per sale, then getting clicks for $1 or up is
impractical.
Avoid High Competition
Competitive keywords are bad for PPC costs, because there
are many people bidding on the same keyword. This causes the price to inflate,
and it reduces your exposure. For example, if there are 10,000 people bidding
for one keyword, and there are only 1,000 relevant websites, then it is going
to be difficult for anyone to see your ad unless you pay for top spots.
Instead, focus on medium and low competition keywords.
However, make sure the keyword is searched enough to be viable. If the keyword
is only searched 100 times a month, then that doesn’t give you many
opportunities to make a sale.
No Sensationalism
When you write your PPC ad, don’t say, “Get car insurance for $1!” if you don’t offer that. A lot of businesses, especially new ones, like to write sensationalized ad copy, thinking it will entice more clicks. Usually this works, but for the opposite effect.
When you write your PPC ad, don’t say, “Get car insurance for $1!” if you don’t offer that. A lot of businesses, especially new ones, like to write sensationalized ad copy, thinking it will entice more clicks. Usually this works, but for the opposite effect.
You will probably get a lot of clicks, but very few sales.
Most people will probably leave immediately when they find out that your
website doesn’t have what the ad promised. Make sure all of your ads are
upfront and tell the truth.
Negative Keywords
When you setup your PPC ad, you are able to select negative
keywords. For example, if your ad is for the keyword “new silver car,” then it
might also show up when people search, “old silver car,” “silver car insurance”
or “silver car models.”
Perform a keyword search with the Google Keyword Tool and
see what similar matches come up. Then, set your negative keywords. In this
example, you would write old, insurance and models. This ensures that only a
relevant audience sees your ad, which creates higher conversions.
Does Not Bid for First
Most businesses want to be on top when they run PPC campaigns, so they pay the highest possible price to secure good exposure? While being on the top is great, it also costs a lot. Not only that, but studies suggest that many people look at the first result, but end up clicking on the second or third ad.
Most businesses want to be on top when they run PPC campaigns, so they pay the highest possible price to secure good exposure? While being on the top is great, it also costs a lot. Not only that, but studies suggest that many people look at the first result, but end up clicking on the second or third ad.
Key Takeaways
reducing the cost of your PPC campaign is essential to a good marketing
plan, because you want to make more money than you spend. Choosing the right
keywords is essential to reducing costs while still increasing your conversion
rates and garnering the right amount of exposure. Whether or not you’re just
starting out, PPC marketing is one of the best ways to secure traffic, but it
doesn’t have to break the bank.
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