Poor website performance can be
the kiss of death when it comes to running a successful e-commerce site, and a recent
survey confirmed it. According to a recent Compuware survey, 22 percent of
respondents stated that they would move along to a different website if they
experienced just a single problem while attempting to make an online purchase.
More alarming is the fact that 86% said they were less likely to return to a
company’s website after a poor experience. You can’t expect visitors to your
site to be understanding about errors, either. According to the survey, 59
percent of users expect websites to work at all times. If your site has issues,
this could be costing you dearly.
What the Survey Means
for Online Retailers
As an online retailer, your
number-one priority is to keep your customers happy. Competition is fierce in
general, but it’s especially heated on the Internet. After all, a person can
click their way over to another site at any given moment. The Compuware survey
highlights the fact that online consumers are intolerant of website glitches,
errors and problems. It also shows that they are becoming less and less
tolerant over time. In 2009, 10 percent of them said that a single problem
would make them shop elsewhere; that number has more than doubled since then.
A Lot is at Stake
After going through all the work
that is involved in getting people over to your site in the first place, the
last thing you want to do is give them a reason to go away. There are plenty of
sites out there that work flawlessly. If yours doesn’t, why should anyone stick
around? Why give your competition an edge? It is well worth it to invest extra
time and money into monitoring your site and ensuring that it is functioning
properly at all times. There are several ways to do so. Learn about a few of
the best options below.
Website Monitoring Software
The first thing on your list
should be website monitoring software. There are many different programs
available, so you should browse around and try a few different ones. In many
cases, it’s possible to get a free trial to determine whether or not a
particular program is right for you. Once you find the perfect fit, make sure
to put it to use.
Website monitoring programs
perform a wide variety of worthwhile functions. The best ones for e-commerce
sites are designed to measure and monitor the end user experience. They allow you
to know, at a glance, the responsiveness and availability of your website. They
also continually monitor your site to ensure that it is free of errors. As an
added bonus, some of today’s most popular website monitoring programs sends you
alerts the second a problem is detected. In turn, you’ll be able to respond
quickly and correct the problem before it puts a serious dent in your
profitability.
Website Audit and Redesign through
digitalpoin8
After putting the preceding tools
to work, you may discover that serious errors exist on your site. Whether you
can pinpoint the problem to precise errors, or if your site is just not
user-friendly in general, the next step is getting to work on fixing it. A
great way to get the ball rolling is by hiring digitalpoin8 to
perform an audit of your site. When setting up the audit, you can let digitalpoin8
know about what you’ve discovered through the tools that are listed above. digitalpoin8
will then perform its own audit of your site to zero in on what’s working and
what isn’t.
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