So you have done the hard work of getting a top web design company to design your website, optimized it for the best traffic you can get and are now hoping to convert website visitors into customers? The one element that can either reward you with success or make all your plans go away is your landing page.
It is your landing page that instantiates the final step of your conversion process, and perhaps the most important step of all. This is the one page where you have the opportunity of showcasing your product in its full glory, acquainting your visitors about everything good there is to know about it, and giving them proper incentive to make a purchasing decision that would add value to their lives and also bring you revenue. It suffices to say that to make the most of all your efforts.Without the right landing page, you have no hope of achieving a respectable conversion rate no matter how much organic traffic you have coursing through your website.
What makes the perfect landing page? It needs to be simple, effective and contain all the essential elements that are the hallmark of successful landing pages. The efficacy of these elements has been time-tested and these have proved to provide great results for many companies in the past, and can bring the same results to you.
Here are the 5 most important things that contribute to creating the perfect landing page:
- Your USP - The first thing that you want to accomplish with your perfect landing page is to enthrall your visitors with your USP from start to finish, giving them a concrete idea of the kind of value they can expect from your product offering. While it is important to start off on the right foot with your USP and make a strong first impression, it is also important to keep reinforcing this message in order for your visitors to not lose focus. Therefore, your USP needs to work its way into your main headlines and sub-headlines, as well as into a reinforcement statement and a final closing argument.
- Product Image - There is no stimulus greater or more effective than a visual one, and you need to place high-resolution, high-quality product images in full view to show off your product right off the bat. The better the picture, the more the impact will be.
- Benefits - Once you have driven your point home initially, it is time to lay out the benefits of your product in detail. Take care to provide as much detail as possible to really facilitate comprehension.
- Social Proof - One of the best ways to convince visitors is to show them other convinced visitors. You can achieve this by integrating social media into your pages so your visitors get some unbiased feedback.
- CTA - Remember to end your landing page with your core offer and a call-to-action that is attractive and inspiring enough to facilitate sales.
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